aislinn

Dealers transform strategy to crack the marketing dilemma

Dealers transform strategy to crack the marketing dilemma Yangzhou Xinyang Auto Sales & Service Co., Ltd. Liu ocean reflects a sale of the port city of bright spots: the high-powered (410 hp) and small horsepower (290 horsepower) following trucks on sale, which was mainly due to the port city in large pieces goods, and demand characteristics of the short-distance transport. Overall, a quarter of sales is certainly lower than the same period last year, and part of the salesman with the customer telephone consultation in March did not receive. Dealers transform strategy to crack the marketing dilemma Although the market environment this year, but dealers still trying hard to find a breakthrough point. The strength of strong dealers as early as at the beginning of the year had to start the layout of the whole year's sales strategy and sales china trucks has been adjusted. Weaker dealers to choose the form of lower prices to boost sales, a major cause of this is the recent network promotional news and more. According to Han Yun Group Liu, the first quarter of 2012, sales of the department just over 100 units, compared to last year sales were down 50 percent. In the vast majority of the 100 car is the truck engine. With rising oil prices, freight prices fell, the competition of of Handan logistics enterprises is also increasing. In order to solve the dual problem of the dealers and users, Han Win Holdings is actively associated with the unit of CNPC, CNOOC and other natural gas filling stations network planning in Handan. In order to use the network through the construction of natural cummins parts, and Han shipped the group's logistics enterprises and other local large-scale logistics enterprises to open an existing predicament. The siting and construction of filling stations has already begun, is expected to be completed during the year, when not only for the dealer to provide a new sales, reduce operating costs for logistics users. Relative to the strength of the smaller dealers, they can do the development only through promotions to increase sales to reduce the backlog of inventory, what is more directly chose to leave the poor environment of the region to go elsewhere. Original parts for engine company in Chongqing, Shaanxi specifically to operate various brands of heavy trucks for many years Mr. Lu, the end of February this year, left Chongqing went to Panzhihua. "This year, sales of Chongqing is simply poor to a few points from July last year (2011), up to now, a month is worse than a month," Mr. Lu told reporters described the dismal experience of the past three quarters, and still not optimistic about this year's market situation. After a period after their visit to the Panzhihua region specializing in the Red Rock cummins 6bt distribution, according to him, the study period, and he is now more than a month operating conditions are pretty good. Co-exist in a market environment, the difficulties faced by every business are the same. But the risk of large enterprises to resist ability of small enterprises to change the way business is fast Every business has its own characteristics and advantages, how to seize the advantage and expand critical juncture now, will this year, dealers marketing campaign, the outcome of key.